What We Do

Innovative List-Building & Fundraising for NIL Collectives

JustWin is transforming small dollar fundraising efforts for NCAA Name, Image, and Likeness (NIL) Collectives. Our experienced team helps NIL Collectives diversify their fundraising strategies, utilizing targeted email, text, and direct mail campaigns to boost recurring low-dollar revenue for your capital campaign efforts.

Strategic and Crisis Communications

We have the media relationships to help you ensure the facts are set straight and stories are strategically placed. We’ll even serve as your on-the-record spokesperson. Our team has experience helping shape and deliver messages across a host of industries through every medium. JustWin can help you strategically lay out your brand and messaging vision, build a plan that will achieve those goals, and help your team execute the approach on a daily basis. When you are inevitably hit with an unexpected event, the JustWin team will be available to you 24 hours a day, 7 days a week to gather the facts, assemble a response and distribute the message – quickly, efficiently and effectively.

Vulnerability & Inoculation Measures

The JustWin team will conduct retrospective research via our proprietary social media assessment tools that can scrub an account history for any potential exposure that may pose a risk to negative coverage now or in the future. Specifically, our program reviews posts and highlights those that would appear homophobic, misogynistic, or racist which helps provide situational awareness of potentially inflammatory comments. Once we complete our review of past posts, we will maintain social media tracking in order to alert you and your organization to problematic posts in real time, in order to get as far ahead of the narrative as possible. 

Mitigation Measures

Identifying social media vulnerabilities is only the first step. Once JustWin thoroughly analyzes where problems may arise, we will craft a detailed strategy to prepare for potential exposure and step-by-step recommendations for how to prevent negative press coverage, mitigate opportunistic usage by the competition, and address criticism from stakeholders and supporters. We have the media relationships to help you ensure the facts are set straight and stories are strategically placed. We’ll even serve as your on-the-record spokesperson.

Social Media Training

The digital landscape can cripple an organization or prove ruinous to an individual’s reputation. Social platforms, Reddit, Wikipedia, and Google all have an outsized influence on one’s online presence and reputation. Recently, athletes, coaches, administrators, talent, directors, and producers have lost potential earnings, career prospects, and personal relationships due to ill-advised digital activity. The JustWin team can train organizations and high-profile individuals to understand the ever-changing online environment, whether it’s protecting against online attacks, suppressing negative search results, or elevating positive content or social properties.

Public Affairs Campaigns

By way of its affiliates and partnerships, JustWin has the ability to develop and internally execute any and all phases of your campaign. Whether through our relationship with one of the nation’s largest political consulting firms or our digital, polling, media buying, media production and competitive research capabilities we are able to efficiently carry out a nationwide, statewide or localized push with very little lead-time.